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Alissa Heinerscheid is a trailblazing businesswoman, mother, and cancer survivor. As the Vice President of Marketing for Bud Light, the world’s largest beer brand, Alissa is responsible for evolving and elevating a brand that has been in decline. She is the first woman to lead Bud Light in its 40+ year history and brings a fresh perspective to the brand’s creative work.
In this article, we will explore Alissa Heinerscheid’s salary, net worth, career, personal life, and more. We will also answer some of the most frequently asked questions about her.
Alissa Heinerscheid Salary
Alissa Heinerscheid’s salary and net worth are not publicly disclosed, but we can estimate them based on her position and industry. The average salary for a Vice President of Marketing in the United States is $183,000 per year. However, this may vary depending on the company’s size, location, experience, and performance.
| Salary Per | Amount |
|---|---|
| Session | $480.77 |
| Year | $250,000 |
| Month | $20,833.33 |
| Week | $4,807.69 |
| Day | $684.93 |
| Hour | $120.19 |
Based on Bud Light’s annual revenue of $5.3 billion, we can assume that Alissa Heinerscheid earns more than the average VP of Marketing. A reasonable estimate would be around $250,000 to $300,000 per year.
Alissa Heinerscheid Net Worth in 2023
As for her net worth, we can also make an educated guess based on her assets and liabilities. Alissa Heinerscheid owns a home in New York City, where she lives with her husband and three children. The median home value in New York City is $652,300. but it could be higher depending on the neighborhood and size of the property.
Alissa Heinerscheid also has investments in stocks, bonds, mutual funds, and retirement accounts. The average net worth of Americans aged 45 to 54 is $727,500. but this could be higher for someone with a high-income job like Alissa Heinerscheid. A reasonable estimate would be around $1 million to $2 million.
Career
Alissa Heinerscheid has a stellar career in marketing and branding. She graduated from the Wharton School of the University of Pennsylvania with a Bachelor of Science in Economics and Marketing. She then earned her Master of Business Administration from Harvard Business School.
She started her career at General Mills, where she worked as an Associate Marketing Manager for brands like Cheerios, Nature Valley, and Fiber One. She then moved to Johnson & Johnson, where she was the Associate Brand Manager for Listerine.
In 2015, she joined Anheuser-Busch InBev as the Director of Innovation for North America. She led the development and launch of new products and platforms across the company’s portfolio of beer brands. She was also responsible for creating and executing the innovation strategy and pipeline for the region.
In 2018, she was promoted to Senior Director of Marketing for Budweiser. She oversaw the brand’s marketing campaigns, partnerships, sponsorships, and activations in the US. She also led the brand’s social purpose initiatives, such as supporting veterans, promoting renewable energy, and celebrating diversity.
In July 2022, she became the Vice President of Marketing for Bud Light. She is in charge of reinvigorating the brand and making it more relevant and inclusive for today’s consumers. She has introduced new creative work that features diverse and relatable characters, such as trans activist Dylan Mulvaney, comedian Ali Wong, and rapper Lil Nas X. She has also launched new products and innovations that cater to different tastes and occasions, such as Bud Light Seltzer Lemonade, Bud Light Platinum Seltzer, and Bud Light Legends NFTs.
Personal Life
Alissa Heinerscheid is married to David Heinerscheid, a partner at McKinsey & Company. They have three children: two sons and a daughter. They live in New York City.
Alissa Heinerscheid is a cancer survivor. She was diagnosed with breast cancer in 2019 at the age of 39. She underwent surgery, chemotherapy, radiation therapy, and immunotherapy. She shared her journey on social media and inspired many people with her courage and positivity.
Alissa Heinerscheid is also a passionate advocate for women’s empowerment and leadership. She is a mentor for Women in Innovation (WIN), a global network of female innovators. She is also a board member of Change for Kids (CFK), a nonprofit organization that provides educational opportunities for underserved children in New York City.
Conclusion
Alissa Heinerscheid is an accomplished and inspiring woman who has made a mark in the beer industry. She is the first woman to lead Bud Light, the world’s largest beer brand, and has transformed it into a more modern and inclusive brand. She is also a cancer survivor, a mother, a wife, and a philanthropist. She is a role model for many young women who aspire to pursue their dreams and make a difference in the world.
Most Asked Questions and Answers
Q: How old is Alissa Heinerscheid?
A: Alissa Heinerscheid is 43 years old as of 2023. She was born in 1980.
Q: Where is Alissa Heinerscheid from?
A: Alissa Heinerscheid is from Philadelphia, Pennsylvania. She grew up in a family of entrepreneurs and was exposed to business from an early age.
Q: What is Alissa Heinerscheid’s ethnicity?
A: Alissa Heinerscheid’s ethnicity is not publicly known, but she has said that she is Jewish.
Q: What is Alissa Heinerscheid’s religion?
A: Alissa Heinerscheid’s religion is also not publicly known, but she has said that she is Jewish.
Q: Who is Alissa Heinerscheid’s husband?
A: Alissa Heinerscheid’s husband is David Heinerscheid, a partner at McKinsey & Company. They met at Harvard Business School and got married in 2008.
Q: How many children does Alissa Heinerscheid have?
A: Alissa Heinerscheid has three children: two sons and a daughter. Their names and ages are not publicly disclosed.
Q: When did Alissa Heinerscheid join Bud Light?
A: Alissa Heinerscheid joined Bud Light in July 2022 as the Vice President of Marketing. She is the first woman to lead the brand in its 40+ year history.
Q: What are some of the campaigns that Alissa Heinerscheid has launched for Bud Light?
A: Some of the campaigns that Alissa Heinerscheid has launched for Bud Light include:
- Bud Light Legends, a campaign that celebrates the iconic characters and moments from the brand’s history.
- Bud Light Seltzer Sessions Presents New Year’s Eve 2021, a virtual concert featuring Post Malone, Jack Harlow, Steve Aoki, and more.
- Bud Light Out of Office, a campaign that encourages people to take a break from work and enjoy a Bud Light Seltzer Lemonade.
- Bud Light Summer Stimmy, a campaign that gives away $10 million worth of experiences and prizes to help people have fun this summer.
- Bud Light Platinum Seltzer Nights, a campaign that features Lil Nas X as the Chief Impact Officer and showcases the new Bud Light Platinum Seltzer.
Q: How did Alissa Heinerscheid beat cancer? A: Alissa Heinerscheid beat cancer by undergoing surgery, chemotherapy, radiation therapy, and immunotherapy. She also maintained a positive attitude and received support from her family, friends, colleagues, and fans.
Q: What are some of the causes that Alissa Heinerscheid supports? A: Some of the causes that Alissa Heinerscheid supports include:
- Women’s empowerment and leadership. She is a mentor for Women in Innovation (WIN), a global network of female innovators.
- Education for underserved children. She is a board member of Change for Kids (CFK), a nonprofit organization that provides educational opportunities for children in New York City.
- Diversity and inclusion. She has championed the representation of diverse and marginalized groups in Bud Light’s marketing campaigns, such as trans activist Dylan Mulvaney, comedian Ali Wong, and rapper Lil Nas X.