Top 10 Network Marketing Plans for 2023

Network marketing, also known as multilevel marketing (MLM), is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of business partners or salespeople to assist with lead generation and closing sales. There are many reputable network marketing companies, but some have been denounced as pyramid schemes. The latter may focus less on sales to consumers than on recruitment of salespeople who may be required to pay upfront for expensive starter kits.

If you want to succeed in network marketing, you need a solid business plan that outlines your goals, strategies, and actions. A business plan will help you raise funding if needed, and plan out the growth of your network marketing business to improve your chances of success. It will also help you communicate your vision and value proposition to your potential customers and team members.

Top 10 Network Marketing Plans

In this article, we will share with you the top 10 network marketing plans for 2023 that you can use as inspiration or templates for your own business. These plans are based on the best practices and trends in the industry, as well as the specific features and benefits of each company.

1. Scentsy

Scentsy is a network marketing company that sells scented products, such as wax warmers, diffusers, candles, and fragrances. Scentsy was founded in 2004 and has grown to over 100,000 consultants worldwide. Scentsy’s mission is to bring value to the world by providing an industry-leading, family-friendly business opportunity selling creative, artistic, high-quality products that warm the heart, enliven the senses, and inspire the soul.

Scentsy’s business plan is based on the following elements:

Product: Scentsy offers a variety of scented products that appeal to different tastes and preferences. Scentsy’s products are made with high-quality ingredients and are tested for safety and performance. Scentsy’s products are also eco-friendly and cruelty-free.

Market: Scentsy targets customers who love fragrance and want to create a cozy and inviting atmosphere in their homes or workplaces. Scentsy’s customers are mostly women between 25 and 54 years old, who have disposable income and value quality and style.

Competition: Scentsy competes with other network marketing companies that sell similar products, such as PartyLite, Yankee Candle, and Pink Zebra. Scentsy also competes with retail stores that sell scented products, such as Bath & Body Works, Pier 1 Imports, and Target.

Strategy: Scentsy’s strategy is to differentiate itself from its competitors by offering a unique and personalized customer experience. Scentsy’s consultants host home parties or online events where they showcase the products, share tips and tricks, and build relationships with their guests. Scentsy’s consultants also provide after-sales service and follow-up to ensure customer satisfaction and loyalty.

Compensation: Scentsy’s compensation plan is based on four ways to earn income: retail commissions, team commissions, bonuses, and rewards. Retail commissions are earned from selling products to customers at a 20% to 25% margin. Team commissions are earned from recruiting and mentoring other consultants and earning a percentage of their sales. Bonuses are earned from achieving certain sales or leadership milestones. Rewards are earned from participating in incentive programs, such as trips, prizes, and recognition.

2. Younique

Younique is a network marketing company that sells cosmetics and skincare products. Younique was founded in 2012 and has grown to over one million presenters worldwide. Younique’s mission is to uplift, empower, validate, and ultimately build self-esteem in women around the world through high-quality products that encourage both inner and outer beauty.

Younique’s business plan is based on the following elements:

Product: Younique offers a range of cosmetics and skincare products that are designed to enhance natural beauty and complement different skin tones and types. Younique’s products are made with natural ingredients and are cruelty-free. Younique’s flagship product is Moodstruck 3D Fiber Lashes+, which is a mascara that adds volume and length to lashes.

Market: Younique targets customers who are passionate about beauty and want to express their individuality through makeup. Younique’s customers are mostly women between 18 and 45 years old, who are active on social media and value quality and innovation.

Competition: Younique competes with other network marketing companies that sell similar products, such as Mary Kay, Avon, and Arbonne. Younique also competes with online and offline retailers that sell cosmetics and skincare products, such as Sephora, Ulta, and Amazon.

Strategy: Younique’s strategy is to leverage the power of social media and technology to market and sell its products. Younique’s presenters use platforms such as Facebook, Instagram, YouTube, and TikTok to showcase the products, share tutorials and reviews, and interact with their followers. Younique’s presenters also use a mobile app that allows them to manage their business, track their sales, and access training and support.

Compensation: Younique’s compensation plan is based on three ways to earn income: retail profits, team royalties, and bonuses. Retail profits are earned from selling products to customers at a 20% to 30% margin. Team royalties are earned from recruiting and mentoring other presenters and earning a percentage of their sales. Bonuses are earned from achieving certain sales or leadership levels.

3. Young Living

Young Living is a network marketing company that sells essential oils and wellness products. Young Living was founded in 1993 and has grown to over six million members worldwide. Young Living’s mission is to bring the life-changing benefits of essential oils to every home, family, and lifestyle.

Young Living’s business plan is based on the following elements:

Product: Young Living offers a variety of essential oils and wellness products that are derived from plants and have therapeutic properties. Young Living’s products are made with pure ingredients and are tested for quality and purity. Young Living’s products are also vegan and gluten-free.

Market: Young Living targets customers who are interested in natural health and wellness and want to improve their physical, mental, and emotional well-being. Young Living’s customers are mostly women between 25 and 54 years old, who have disposable income and value quality and sustainability.

Competition: Young Living competes with other network marketing companies that sell similar products, such as doTERRA, Melaleuca, and Amway. Young Living also competes with online and offline retailers that sell essential oils and wellness products, such as Whole Foods, Walmart, and Amazon.

Strategy: Young Living’s strategy is to educate its customers and members about the benefits and uses of essential oils and wellness products. Young Living’s members host classes or workshops where they share their knowledge, experience, and testimonials with their guests. Young Living’s members also provide ongoing support and guidance to their customers and team members.

Compensation: Young Living’s compensation plan is based on six ways to earn income: retail earnings, wholesale commissions, starter kit bonuses, uni-level commissions, generation commissions, and leadership bonuses. Retail earnings are earned from selling products to customers at a 24% margin. Wholesale commissions are earned from enrolling new members who purchase a starter kit. Starter kit bonuses are earned from enrolling new members who purchase a premium starter kit. Unilevel commissions are earned from the sales of your personal team members up to five levels deep.Leadership bonuses are earned from achieving certain leadership ranks.

4. Herbalife

Herbalife is a network marketing company that sells nutrition and weight management products. Herbalife was founded in 1980 and has grown to over four million distributors worldwide. Herbalife’s mission is to change people’s lives by providing the best nutrition and weight management products in the world.

Herbalife’s business plan is based on the following elements:

Product: Herbalife offers a range of nutrition and weight management products that are designed to help people achieve their health goals. Herbalife’s products include meal replacement shakes, protein bars, teas, supplements, and personal care products. Herbalife’s products are made with high-quality ingredients and are backed by science.

Market: Herbalife targets customers who are looking for solutions to improve their nutrition and weight management. Herbalife’s customers are mostly men and women between 18 and 65 years old, who have health concerns or want to enhance their wellness.

Competition: Herbalife competes with other network marketing companies that sell similar products, such as Shaklee, Isagenix, and Juice Plus+. Herbalife also competes with online and offline retailers that sell nutrition and weight management products, such as GNC, Walmart, and Amazon.

Strategy: Herbalife’s strategy is to provide personalized coaching and support to its customers and distributors. Herbalife’s distributors conduct wellness evaluations where they assess the customer’s needs, goals, and preferences. Herbalife’s distributors then recommend a customized nutrition plan that includes the appropriate products for the customer. Herbalife’s distributors also follow up with the customer regularly to monitor their progress and provide motivation.

Compensation: Herbalife’s compensation plan is based on four ways to earn income: retail profit, wholesale profit, royalty overrides, and production bonuses. Retail profit is earned

from selling products to customers at a 25% to 50% margin. Wholesale profit is earned from selling products to other distributors at an 8% to 25% margin. Royalty overrides are earned from the sales of your downline distributors up to three levels deep. Production bonuses are earned from achieving certain sales volumes or leadership levels.

5. Tupperware

Tupperware is a network marketing company that sells kitchenware and home products. Tupperware was founded in 1946 and has grown to over three million consultants worldwide. Tupperware’s mission is to inspire people to make a positive difference in the world by offering innovative and sustainable solutions for their everyday needs.

Tupperware’s business plan is based on the following elements:

Product: Tupperware offers a variety of kitchenware and home products that are designed to make cooking, storing, and serving food easier and more enjoyable. Tupperware’s products are made with durable materials and are microwave, dishwasher, and freezer safe. Tupperware’s products also have a lifetime warranty.

Market: Tupperware targets customers who love cooking and entertaining and want to save time, money, and space in their kitchens. Tupperware’s customers are mostly women between 25 and 54 years old, who have disposable income and value quality and convenience.

Competition: Tupperware competes with other network marketing companies that sell similar products, such as Pampered Chef, Princess House, and Norwex. Tupperware also competes with online and offline retailers that sell kitchenware and home products, such as Bed Bath & Beyond, Ikea, and Amazon.

Strategy: Tupperware’s strategy is to create a fun and social shopping experience for its customers. Tupperware’s consultants host parties or online events where they demonstrate the products, share recipes and tips, and create a sense of community among their guests. Tupperware’s consultants also offer personalized service and follow-up to ensure customer satisfaction and retention.

Compensation: Tupperware’s compensation plan is based on five ways to earn income: retail profit, team commissions, leadership commissions, bonuses, and incentives. Retail profit is earned from selling products to customers at a 25% to 35% margin. Team commissions are earned from recruiting and mentoring other consultants and earning a percentage of their sales. Leadership commissions are earned from developing leaders in your team and earning a percentage of their sales. Bonuses are earned from achieving certain sales or leadership goals. Incentives are earned from participating in reward programs, such as trips, gifts, and recognition.

6. Amway

Amway is a network marketing company that sells health, beauty, and home products. Amway was founded in 1959 and has grown to over three million distributors worldwide. Amway’s mission is to help people live better lives by offering them the opportunity to achieve their potential.

Amway’s business plan is based on the following elements:

• Product: Amway offers a range of health, beauty, and home products that are designed to improve the quality of life of its customers. Amway’s products include vitamins, supplements, skincare, cosmetics, personal care, cleaning, and air treatment products. Amway’s products are made with natural ingredients and are environmentally friendly.
• Market: Amway targets customers who are concerned about their health, beauty, and environment and want to use products that are safe, effective, and sustainable. Amway’s customers are mostly men and women between 18 and 65 years old, who have health awareness or aspirations.
• Competition: Amway competes with other network marketing companies that sell similar products, such as Herbalife, Younique, and Young Living. Amway also competes with online and offline retailers that sell health, beauty, and home products, such as CVS, Walgreens, and Amazon.
• Strategy: Amway’s strategy is to empower its distributors to become entrepreneurs who can build their own businesses based on their passions and interests. Amway’s distributors use online platforms such as websites, blogs, social media, and e-commerce to market and sell their products. Amway’s distributors also use offline methods such as referrals, word-of-mouth, events, and sampling to attract new customers.
• Compensation: Amway’s compensation plan is based on two ways to earn income: retail margin and performance bonus. Retail margin is earned from selling products to customers at a suggested retail price minus your cost price. Performance bonus is earned from the sales volume of your personal group (yourself plus your sponsored distributors) up to 25%.

7. Avon

Avon is a network marketing company that sells cosmetics, fragrances, fashion, and home products. Avon was founded in 1886 and has grown to over six million representatives worldwide. Avon’s mission is to celebrate women’s power to make a beautiful impact in the world.

Avon’s business plan is based on the following elements:

• Product: Avon offers a variety of cosmetics, fragrance, fashion, and home products that are designed to enhance the beauty and confidence of its customers. Avon’s products are made with quality ingredients and are cruelty-free. Avon’s products also support various causes, such as breast cancer awareness, domestic violence prevention, and women’s empowerment.
• Market: Avon targets customers who are passionate about beauty and fashion and want to express their personality and style through their products. Avon’s customers are mostly women between 18 and 65 years old, who have disposable income and value diversity and social responsibility.
• Competition: Avon competes with other network marketing companies that sell similar products, such as Mary Kay, Younique, and Oriflame. Avon also competes with online and offline retailers that sell cosmetics, fragrance, fashion, and home products, such as Macy’s, Nordstrom, and Amazon.
• Strategy: Avon’s strategy is to provide flexible and rewarding opportunities for its representatives to sell its products. Avon’s representatives can choose how they want to sell their products, whether it is online, offline, or both. Avon’s representatives can also choose how much time and effort they want to invest in their business. Avon’s representatives have access to training, tools, and support to help them succeed.
• Compensation: Avon’s compensation plan is based on three ways to earn income: personal sales earnings, team sales earnings, and leadership earnings. Personal sales earnings are earned from selling products to customers at a 20% to 40% margin. Team sales earnings are earned from recruiting and mentoring other representatives and earning a percentage of their sales. Leadership earnings are earned from developing leaders in your team and earning a percentage of their sales.

8. Nu Skin

Nu Skin is a network marketing company that sells anti-aging and wellness products. Nu Skin was founded in 1984 and has grown to over one million distributors worldwide. Nu Skin’s mission is to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture.

Nu Skin’s business plan is based on the following elements:

• Product: Nu Skin offers a range of anti-aging and wellness products that are designed to help people look and feel younger. Nu Skin’s products include skincare, cosmetics, supplements, devices, and personal care products. Nu Skin’s products are made with proprietary ingredients and technologies that are scientifically proven to deliver results.
• Market: Nu Skin targets customers who are concerned about aging and want to use products that can reverse or prevent the signs of aging. Nu Skin’s customers are mostly men and women between 25 and 65 years old, who have disposable income and value quality and innovation.
• Competition: Nu Skin competes with other network marketing companies that sell similar products, such as Jeunesse, Rodan + Fields, and Nerium. Nu Skin also competes with online and offline retailers that sell anti-aging and wellness products, such as Sephora, Ulta, and Amazon.
• Strategy: Nu Skin’s strategy is to create a loyal customer base by offering a personalized customer journey. Nu Skin’s distributors use online platforms such as websites, apps, social media, and e-commerce to market and sell their products. Nu Skin’s distributors also use offline methods such as referrals, word-of-mouth, events, and demonstrations to attract new customers. Nu Skin’s distributors provide customized product recommendations based on the customer’s skin type, needs, goals, and preferences.
• Compensation: Nu Skin’s compensation plan is based on five ways to earn income: retail profit, wholesale profit, executive bonus, leadership bonus, and share bonus. Retail profit is earned from selling products to customers at a 43% margin. Wholesale profit is earned from selling products to other distributors at a 5% to 25% margin. Executive bonus is earned from the sales volume of your personal group (yourself plus your sponsored distributors) up to 9%. A leadership bonus is earned from the sales volume of your leadership group (your executive distributors and their personal groups) up to 6%. Share bonus is earned from the global sales volume of the company up to 1%.

9. Rodan + Fields

Rodan + Fields is a network marketing company that sells skincare products. Rodan + Fields was founded in 2002 and has grown to over 300,000 consultants worldwide. Rodan + Fields’ mission is to give everyone access to dermatology-inspired skincare that helps them achieve healthy, beautiful skin and the confidence that comes with it.

Rodan + Fields’ business plan is based on the following elements:

• Product: Rodan + Fields offers a range of skincare products that are designed to address specific skin concerns, such as aging, acne, sensitivity, and dullness. Rodan + Fields’ products are made with clinically tested ingredients and are dermatologist-developed and approved. Rodan + Fields’ products also have a 60-day money-back guarantee.
• Market: Rodan + Fields targets customers who are looking for solutions to improve their skin condition and appearance. Rodan + Fields’ customers are mostly women between 25 and 65 years old, who have disposable income and value quality and effectiveness.
• Competition: Rodan + Fields competes with other network marketing companies that sell similar products, such as Nu Skin, Jeunesse, and Nerium. Rodan + Fields also competes with online and offline retailers that sell skincare products, such as Sephora, Ulta, and Amazon.
• Strategy: Rodan + Fields’ strategy is to provide personalized skincare regimens and support to its customers and consultants. Rodan + Fields’ consultants use online platforms such as websites, apps, social media, and e-commerce to market and sell their products. Rodan + Fields’ consultants also use offline methods such as referrals, word-of-mouth, events, and sampling to attract new customers. Rodan + Fields’ consultants provide customized product recommendations based on the customer’s skin type, needs, goals, and preferences.
• Compensation: Rodan + Fields’ compensation plan is based on four ways to earn income: retail profit, consultant commissions, personal team commissions, and generation commissions. Retail profit is earned from selling products to customers at a 25% margin. Consultant commissions are earned from enrolling new preferred customers who sign up for a monthly subscription of products. Personal team commissions are earned from recruiting and mentoring other consultants and earning a percentage of their sales. Generation commissions are earned from developing leaders in your team and earning a percentage of their sales.

10. Shaklee

Shaklee is a network marketing company that sells nutrition, weight management, beauty, and household products. Shaklee was founded in 1956 and has grown to over one million distributors worldwide. Shaklee’s mission is to provide a healthier life for everyone and a better life for anyone.

Shaklee’s business plan is based on the following elements:

• Product: Shaklee offers a range of nutrition, weight management, beauty, and household products that are designed to help people live healthier and happier lives. Shaklee’s products are made with natural ingredients and are scientifically proven to work. Shaklee’s products also have a 100% satisfaction guarantee.
• Market: Shaklee targets customers who are interested in natural health and wellness and want to use products that are safe, effective, and eco-friendly. Shaklee’s customers are mostly men and women between 25 and 65 years old, who have health awareness or aspirations.
• Competition: Shaklee competes with other network marketing companies that sell similar products, such as Herbalife, Amway, and Melaleuca. Shaklee also competes with online and offline retailers that sell nutrition, weight management, beauty, and household products, such as Whole Foods, Walmart, and Amazon.
• Strategy: Shaklee’s strategy is to create a loyal customer base by offering a holistic approach to health and wellness. Shaklee’s distributors use online platforms such as websites, blogs,
• social media, and e-commerce to market and sell their products. Shaklee’s distributors also use offline methods such as referrals, word-of-mouth, events, and testimonials to attract new customers. Shaklee’s distributors provide comprehensive health assessments and wellness plans that include the appropriate products for the customer.

• Compensation: Shaklee’s compensation plan is based on six ways to earn income: retail profit, price differential, personal group bonus, leadership bonus, car bonus, and travel bonus. Retail profit is earned from selling products to customers at a 15% to 34% margin. Price differential is earned from selling products to other distributors at a 4% to 20% margin. Personal group bonus is earned from the sales volume of your personal group (yourself plus your sponsored distributors) up to 14%. Leadership bonus is earned from the sales volume of your leadership group (your leaders and their personal groups) up to 20%. Car bonus is earned from qualifying for a monthly car payment up to $1,250. Travel bonus is earned from qualifying for annual trips to exotic destinations.

Conclusion

Network marketing is a business model that offers many benefits, such as flexibility, independence, income potential, personal growth, and social impact. However, network marketing also requires hard work, dedication, skills, and strategies to succeed. If you are interested in starting or growing your own network marketing business, you can use the top 10 network marketing plans for 2023 as examples or templates for your own plan. Remember to choose a company and a product that aligns with your passion and values, and to provide value and service to your customers and team members.