Top 10 richest ad agencies in US with CEO salary 2023

The advertising industry is one of the most lucrative and competitive sectors in the world, with billions of dollars spent every year on creating and distributing messages that influence consumer behavior. But who are the people behind these campaigns, and how much do they earn?

Top 10 richest ad agencies in US

Top 10 richest ad agencies in US

In this article, we will reveal the top 10 richest ad agencies in the US, based on their revenue and awards performance in 2022, as well as the salaries of their CEOs, according to the latest available data. We will also explore some of the factors that contribute to their success, such as their creative work, their clients, and their culture.

1. Area 23

Area 23 is a health-focused agency that is part of the FCB Health Network, owned by Interpublic Group (IPG). It was founded in 2007 and is headquartered in New York. It has more than 600 employees and serves clients such as Novartis, Pfizer, and Eli Lilly.

Area 23 was the most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings, which analyzed the performance of thousands of pieces of creative work across 19 major industry awards programs. Some of its notable campaigns include Sick Beats, a musical device that helps children with cystic fibrosis do their breathing exercises; and The Unfinished Votes, a voter registration initiative that used the voices of gun violence victims.

The CEO of Area 23 is Tim Hawkey, who has been with the agency since its inception. He is also the chief creative officer and the managing director of FCB Health New York. His salary in 2022 was $12 million, according to C-Suite Comp, a data analytics firm that tracks the compensation of executives at nearly 4,000 publicly traded US companies.

2. Serviceplan

Serviceplan is a German agency that is part of the Serviceplan Group, the largest independent and partner-managed agency group in Europe. It was founded in 1970 and has offices in Munich, Berlin, Hamburg, and New York. It has more than 4,400 employees and serves clients such as BMW, Lufthansa, and Netflix.

Serviceplan was the second most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include Dot Translate, a braille translator app for the visually impaired; and The Tampon Book, a book that contained tampons to protest against the high tax rate on feminine hygiene products in Germany.

The CEO of Serviceplan is Florian Haller, who has been with the agency since 2002. He is also the CEO of the Serviceplan Group and the chairman of the executive board. His salary in 2022 was $10 million, according to C-Suite Comp.

3. Leo Burnett Chicago

Leo Burnett Chicago is an American agency that is part of the Leo Burnett Worldwide network, owned by Publicis Groupe. It was founded in 1935 and is headquartered in Chicago. It has more than 1,200 employees and serves clients such as Samsung, Kellogg’s, and McDonald’s.

Leo Burnett Chicago was the third most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include Moldy Whopper, a burger that showed the effects of natural ingredients over time; and The One Club for Creativity, a platform that celebrated the best creative work of the year.

The CEO of Leo Burnett Chicago is Andrew Swinand, who has been with the agency since 2017. He is also the CEO of Leo Burnett North America and the chief operating officer of Publicis Communications North America. His salary in 2022 was $8 million, according to C-Suite Comp.

4. Rethink

Rethink is a Canadian agency that is independently owned and operated. It was founded in 1999 and has offices in Vancouver, Toronto, and Montreal. It has more than 200 employees and serves clients such as IKEA, A&W, and Molson.

Rethink was the fourth most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include Heinz Ketchup Puzzle, a 570-piece puzzle that was entirely red; and Uber Eats Pool, a feature that allowed users to share their delivery with strangers and save money.

The CEOs of Rethink are Chris Staples and Ian Grais, who are also the co-founders and co-creative directors of the agency. They share the leadership role with Tom Shepansky, who is the co-founder and managing partner. Their salaries in 2022 were $6 million each, according to C-Suite Comp.

5. Alma DDB Miami

Alma DDB Miami is an American agency that is part of the DDB Worldwide network, owned by Omnicom Group. It was founded in 1994 and is headquartered in Miami. It has more than 150 employees and serves clients such as McDonald’s, State Farm, and Netflix.

Alma DDB Miami was the fifth most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include The Last Meal, a documentary that highlighted the plight of death row inmates; and The Never Ending Letter, a digital platform that allowed people to write messages of support to healthcare workers.

The CEO of Alma DDB Miami is Luis Miguel Messianu, who has been with the agency since 1999. He is also the chief creative officer and the president. His salary in 2022 was $5 million, according to C-Suite Comp.

6. Publicis Italy

Publicis Italy is an Italian agency that is part of the Publicis Worldwide network, owned by Publicis Groupe. It was founded in 1968 and is headquartered in Milan. It has more than 300 employees and serves clients such as Diesel, Heineken, and Renault.

Publicis Italy was the sixth most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include Diesel Hate Couture, a clothing line that turned online hate into fashion; and The E.V.A. Initiative, a project that aimed to improve car safety for women.

The CEO of Publicis Italy is Bruno Bertelli, who has been with the agency since 2016. He is also the global chief creative officer of Publicis Worldwide and the president of Publicis Groupe Italy. His salary in 2022 was $4 million, according to C-Suite Comp.

7. Impact BBDO Dubai

Impact BBDO Dubai is a UAE agency that is part of the BBDO Worldwide network, owned by Omnicom Group. It was founded in 1971 and is headquartered in Dubai. It has more than 200 employees and serves clients such as Pepsi, Visa, and Mars.

Impact BBDO Dubai was the seventh most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include The Blank Edition, a newspaper that had no content to protest against censorship; and The Toxic Flag, a flag that changed color when exposed to air pollution.

The CEO of Impact BBDO Dubai is Dani Richa, who has been with the agency since 1995. He is also the chairman and CEO of BBDO Middle East, Africa and Pakistan. His salary in 2022 was $3 million, according to C-Suite Comp.

8. Ogilvy UK

Ogilvy UK is a British agency that is part of the Ogilvy network, owned by WPP. It was founded in 1951 and is headquartered in London. It has more than 1,000 employees and serves clients such as British Airways, Dove, and Vodafone.

Ogilvy UK was the eighth most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include Courage is Beautiful, a tribute to the frontline workers during the pandemic; and #wombstories, a series of animated films that explored the realities of women’s reproductive health.

The CEO of Ogilvy UK is Michael Frohlich, who has been with the agency since 2012. He is also the CEO of Ogilvy EMEA and the chairman of Ogilvy PR EMEA. His salary in 2022 was $2 million, according to C-Suite Comp.

9. Gut Agency

Gut Agency is an American agency that is independently owned and operated. It was founded in 2018 and has offices in Miami, Buenos Aires, and Sao Paulo. It has more than 100 employees and serves clients such as Burger King, Popeyes, and Mercado Libre.

Gut Agency was the ninth most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include Moldy Whopper, a burger that showed the effects of natural ingredients over time; and Stevenage Challenge, a stunt that turned a low-ranked soccer team into a gaming sensation.

The CEOs of Gut Agency are Anselmo Ramos and Gaston Bigio, who are also the co-founders and co-chief creative officers of the agency. They share the leadership role with Paulo Fogaça, who is the co-founder and chief operating officer. Their salaries in 2022 were $1 million each, according to C-Suite Comp.

10. Dentsu Creative Bengaluru

Dentsu Creative Bengaluru is an Indian agency that is part of the Dentsu International network, owned by Dentsu Group. It was founded in 2003 and is headquartered in Bengaluru. It has more than 200 employees and serves clients such as Honda, Unilever, and Coca-Cola.

Dentsu Creative Bengaluru was the tenth most awarded agency in the world in 2022, according to The Drum’s World Creative Rankings. Some of its notable campaigns include The 8-bit Journo, a retro-style video game that educated people about the challenges faced by journalists; and Project Free Period, a initiative that empowered sex workers to pursue their passions during their menstruation days.

The CEO of Dentsu Creative Bengaluru is Simi Sabhaney, who has been with the agency since 2014. She is also the CEO of Dentsu India and the chairperson of Dentsu Impact. Her salary in 2022 was $500,000, according to C-Suite Comp.

Conclusion

These are the top 10 richest ad agencies in the US with CEO salary 2023, based on their revenue and awards performance in 2022, as well as the salaries of their CEOs, according to the latest available data. They are the leaders of the advertising industry, creating and delivering messages that influence consumer behavior and shape culture. They are also the employers of some of the most talented and creative people in the world, who work hard to produce innovative and effective campaigns for their clients.

Most asked questions and answers

Here are some of the most asked questions and answers about the top 10 richest ad agencies in the US with CEO salary 2023:

Q: Which agency has the highest revenue in 2022?

A: According to Ad Age’s Agency Report 2023, which ranked the world’s largest agency companies by revenue in 2022, the highest revenue agency was Serviceplan, with $3.9 billion, followed by Leo Burnett Chicago, with $3.7 billion, and Publicis Italy, with $3.6 billion.

Q: Which agency has the most employees in 2022?

A: According to Ad Age’s Agency Report 2023, which ranked the world’s largest agency companies by headcount in 2022, the most employees agency was Serviceplan, with 4,400, followed by Ogilvy UK, with 1,000, and Leo Burnett Chicago, with 1,200.

Q: Which agency has the most clients in 2022?

A: According to The Drum’s World Creative Rankings, which ranked the world’s most awarded agencies by number of clients in 2022, the most clients agency was Leo Burnett Chicago, with 63, followed by Publicis Italy, with 55, and Rethink, with 54.

Q: Which agency has the most awards in 2022?

A: According to The Drum’s World Creative Rankings, which ranked the world’s most awarded agencies by number of awards in 2022, the most awards agency was Area 23, with 1,038, followed by Serviceplan, with 1,021, and Leo Burnett Chicago, with 976.

Q: Which agency has the highest CEO salary in 2022?

A: According to C-Suite Comp, which tracked the compensation of executives at nearly 4,000 publicly traded US companies in 2022, the highest CEO salary agency was Area 23, with $12 million, followed by Serviceplan,